Wildlife advocates will soon take their campaign to save bears at Lake Tahoe to a new venue: grocery stores.
For a couple of weeks beginning about July first, all Safeway stores in northern California and Hawaii will distribute bags that feature tips on how to live and play in bear country.
The Tahoe Council for Wild Bears is teaming up with Safeway on the “Keep Bears Alive and Wild” campaign designed to make Tahoe tourists more “bear aware.”
Last month, the California Department of Fish and Game launched a statewide campaign at Lake Tahoe that has bears and other wild animals preaching to people on bumper stickers, brochures and posters.
California´s black bear population has nearly doubled over the past decade.