An informal myMotherLode poll asked the same question as last year: Where will you do most of your Christmas shopping?
Last year the question was asked after the Thanksgiving holiday, starting on the 27th and running until December 3rd. This year the question was also posted on November 19th and also ran a week, until the day after Thanksgiving.
Despite the different dates, and 285 more votes this year, the results were nearly identical. Once again Online got 40 percent of the votes, Modesto got 6 percent and San Francisco got 2 percent. Those selecting Sonora were down 7 points at 38 percent this year compared to 45 percent last year. This year’s None/Other category increased to 14 percent from 7 percent but also includes those who do not celebrate Christmas as well as all the Mother Lode shoppers not shopping in Sonora.