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Captive Kids Easy Target For Junk Food Marketers

Sacramento, CA — Kids are repeatedly exposed to unhealthy product ads and logos on school campuses everyday, according to a new survey released Tuesday by the Public Health Institute.

The statewide survey found that 60 percent of food and beverage product posters promote foods and beverages high in sugar, sodium and fat, and low in nutrients.

California health officials say there is strong evidence that marketing of foods and beverages to children influences their preferences, requests, purchases and diets.

Of the schools surveyed, 45 percent reported a district policy that addressed marketing, but none of the policies limited or banned marketing of unhealthy foods and beverages.

Written by Sabrina Sabbagh