Sacramento, CA — Wine grape growers with small acreages are being encouraged to form marketing groups that would provide a competitive advantage.
Leaders of the wine grape sector made the suggestion at a meeting of a California Farm Bureau grape advisory committee.
Retail consolidation has reduced potential buyers, as has consolidation of wineries. By forming marketing groups, farmers would be able to provide larger amounts of grapes to buyers while continuing to operate individually.
Consumers would benefit from continued competitively priced wine selections.
Written by Sabrina Sabbagh