Calaveras Visitor’s Bureau Details Return On Investment
San Andreas, CA — A newly released Return On Investment (ROI) study shows that the marketing efforts of the Calaveras County Visitor’s Bureau bring $56 to the local economy for every $1 spent.
Outgoing Executive Director Lisa Boulton delivered the results at today’s board of supervisors meeting. The study was conducted by the outside firm, SMG consulting, after some county leaders indicated that this was something they would like to see completed. It also notes that the estimated per party trip expenditure is $702. Total visitor spending last year in Calaveras County was around $200-million.
You can find the full report by clicking here.
In addition, Boulton was given a certificate of recognition for her efforts with the bureau, as she recently announced plans to move back to England. She will remain in the position until the end of the month, and has been working over recent weeks with her successor, Martin Huberty, who was also in attendance at today’s meeting. Click here to view a recent story about his hiring.