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Consumers Go Nuts During Super Bowl

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Sacramento, CA — Marketers of snack nuts look to Super Bowl week as a key sales period.

Diamond Walnut will again advertise its Emerald Nuts products during the Super Bowl broadcast on Sunday.

The California Pistachio Commission calls Super Bowl Sunday the biggest sales day of the year.

The commission plans an ad in Parade Magazine, promoting pistachios as heart healthy. The ad encourages readers to order a free brochure with recipes using pistachios.

Written by Sabrina Sabbagh

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