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Big Doings in Local Tourism!

Everyone at the Visitors Bureau is very excited about the upcoming visit of John Severini, the president and CEO of the California Travel Industry Association (CalTIA) to Sonora on Thursday, Oct 7 to share his views on what we can do to increase tourism in our region. As a rural area, we’re particularly pleased that he’s chosen Sonora to visit to aid us in expanding our tourism efforts. Tourism is Tuolumne County’s number one private industry making this visit one of special significance.

This program is open to the public and anyone interested in promoting tourism to our region is encouraged to attend. Seating is limited, however so advance reservations are recommended. Having someone from a statewide agency at this level visit us is a rare opportunity for our Sierra Foothills region.

CalTIA is the travel and tourism industry association most responsible for organizing support for tourism throughout the state. For more information on CalTIA, visit

Here’s a description of his program:

One Plus One = Three
Leveraging Advocacy and Education for Travel, Tourism & Hospitality
Presented by John Severini, President & CEO
California Travel Industry Association (CalTIA)

CalTIA is the unified voice of the travel, tourism and hospitality industries. CalTIA’s travel related businesses, through Advocacy, Collaboration and Education ensure the future health of our industry! Join us for a fascinating look at how to get involved more effectively in promoting and protecting tourism within our region and state to insure the growth and vibrancy of our travel businesses.

Mr. Severini will share CalTIA‘s new initiatives and opportunities for our industry. We’ll look at some new “simple and easy” actions we can take individually and collective to expand the support for tourism and travel throughout the state as well as in this region.

Mr. Severini will also host a town-hall session devoted to rural tourism with a focus to finding new and better ways to develop a more powerful “voice” for markets such as ours.

The presentation will take place at the East Sonora Conference Center, 24270 Mono Way (just east of Hess Ave) in Sonora.

Here’s the schedule for his program:
11:15 Registration
11:45 One Plus One=Three presentation
12:30 Networking lunch
1:15 Town hall forum specifically focused on rural tourism
2:00 Program adjourns

Registration is $15 per person and includes lunch. To reserve your space, contact Pat Newton at the Tuolumne County Visitor’s Bureau, 209-533-4420 or