Sonora, CA — Effective January 6, 2010 Doug Duffield will be leaving his position as Vice President for Business Planning and Marketing at Sonora Regional Medical Center to accept another position within the Adventist Healthcare System.
Duffield has accepted the position of Chief Operating Officer at Florida Hospital Zephyrhills, a 154 bed acute care, not for profit hospital.
During Duffield’s nearly five years at S.R.M.C. the medical center has dramatically expanded its services in the areas of Oncology, Heart and Vascular, Diagnostic Imaging and Rural Health Clinic Services.
Born in Portland, Oregon Duffield completed the business plan to develop the state of the art Sonora Regional Imaging Center and Women’s Center. Additionally he led the expansion of the Sonora Regional Cancer Center by developing a hospital owned Radiation Oncology Service.
Duffield was also an integral part of the team that dealt with the transition of healthcare when the county closed Tuolumne General Hospital June 30, 2007.
Duffield also developed business expansion plans for wound care, surgical services and prison initiatives. In addition Duffield provided executive leadership for Diagnostic Imaging, Cardiac Cath Lab, Business Planning, Marketing and Development Departments.
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