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Ideas For Branding Tuolumne County

Sonora, CA — The Tuolumne County Economic Development Authority is working to brand the region and has come up with a couple of tentative ideas.

Director Larry Cope says that when the EDA is marketing the county to people and businesses outside of the region, a phrase being considered is, "The business and cultural destination of the Sierra."

When it comes to marketing inside the county, a top proposal is, "Good things are happening now." The phrase could be put on banners and publications when a business announces that it will expand or hire additional employees.

Cope says both of the branding phrases are only rough drafts and will still need to be approved by the E.D.A. Board of Directors at a future meeting.

Written by bjhansen@mlode.com.