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Calaveras Tourism Looks Strong For 2012

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Calaveras County saw strong numbers in tourism this year compared to the past few years, according to the Calaveras Visitors Bureau.

Lisa Mayo, Calaveras Visitor Bureau Executive Director, was Friday’s KVML “Newsmaker of the Day”.

Mayo attributes the strong numbers to a good marketing campaign, tourists sticking closer to their regional home and a diversity of several activites offered throughout the county.

The strong numbers should continue for 2012.

Mayo is working to make sure that Calaveras will be a part of a visitor’s choice during the Winter and even during next year’s leg of the Amgen Tour in Sonora.

“Amgen is an international event and we’ll have a chance to introduce hundreds of people to our beautiful area,” Mayo said. “Even now with little snow in the Sierra, there are plenty of sights and activities that we are able to consistently promote and market throughout the county.”

The new 2012 Calaveras Visitors Guide are now available. Locals are encouraged to pick one up and discover a number of new activities for themselves.

For more information on Calaveras activities and events, log on to

The “Newsmaker of the Day” is heard every weeday morning on AM 1450 KVML at 6:47, 7:47 and 8:47am.