Calaveras County saw stronger numbers in tourism last year compared to the past few years, according to the Calaveras Visitors Bureau.
Lisa Mayo, Calaveras Visitor Bureau Executive Director, was Thursday’s KVML “Newsmaker of the Day”.
Mayo attributes the strong numbers to a good marketing campaign, tourists sticking closer to their regional home and a diversity of several activites offered throughout the county.
As Memorial Day Weekend kicks off the unofficial start of summer, the strong numbers should continue for throughout the summer.
Mayo worked to make sure that Calaveras was a part of a visitor’s choice, even during the fairly dry winter and also during fourth stage of the Amgen Tour in Sonora.
“Additionally, the Calaveras Fair and Jumping Frog Jubilee came on the heels of National Tourism Week,” Mayo said. “Now is our time to show that there are plenty of sights and activities that we are able to promote and market throughout the county.”
The new 2012 Calaveras Visitors Guide are now available. Even locals are encouraged to pick one up and discover a number of new activities for themselves.
For more information on Calaveras activities and events, log on to http://www.gocalaveras.com
The “Newsmaker of the Day” is heard every weeday morning on AM 1450 KVML at 6:47, 7:47 and 8:47am.