The Tuolumne County Visitors Bureau has opened a new Visitors Center in downtown Sonora.
Lisa Mayo, TCVB Director of Sales and Marketing, was Friday’s KVML “Newsmaker of the Day”.
The new Vacation Station is located at the Day-O Plaza off Washington Street. The TCVB says the idea is to be in a visible location where visitors can easily find the center.
The Bureau hopes the new central location will bring in more walk-in traffic and will give staff more opportunities to tell both locals and travelers about what there is to see and do in the county.
“We can provide information about wedding locations, reunions and specifics about places or events even beyond our borders,” said Mayo. “We are not a travel agent but there could be a comparison made to having a personal guide or a concierge.”
The TCVB says having staff available to talk to visitors increases the chances they will stay longer and do more than they may have originally planned.
The center also offers tickets for various events throughout the County as well as “Vacationland” merchandise.
That includes children’s travel games, books, t-shirts, magnets and postcards. Also, local residents can take advantage of the center when planning day trips as there will be regional and statewide travel information available.
Vacation Station will be evaluated after six months. It opened in May.
The TCVB says if all goes well the bureau may eventually shut down the visitors center across from the Mother Lode Fairgrounds and this could be the permanent location. However, the bureau’s business office would remain across from the fairgrounds.
The “Newsmaker of the Day” is heard every weekday morning on AM 1450 KVML at 6:45, 7:45 and 8:45am.