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New Name And Logo

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Groveland, CA — The Yosemite Chamber of Commerce is taking on a new identity. After starting as the Highway 120 Chamber of Commerce in 1994, and then switching to the Yosemite Chamber of Commerce in 2007, the Chamber has changed its name once again, this time to “Yosemite Hwy120 Chamber of Commerce”.

Chamber Administrator Carolyn Botell says, “We feel like we’re better reflecting the fact that we have multiple roles in representing the business along the Highway 120 corridor as well as our ties to Yosemite itself. Those include Groveland, Big Oak Flat, Buck Meadows, and the various communities that make up the Highway 120 corridor to the park.”

The logo was designed by Karen Barranco and the Special Modern Design firm out of Los Angeles.