Sonora, CA — The new Sonora Chrysler, Dodge, Jeep, Ram dealership on Mono Way in Sonora is planning to open late next week.
Much of the initial inventory is already being placed at the site of the former Mother Lode Motors. Owner Vince Porter says, “We are planning to have close to 20 employees when we open, and then we will grow from there. Based on our forecasts, and planning potential, we think this dealership will grow very quickly.”
As for why he feels there is the opportunity for strong growth, Porter says, “I think the brands we are offering are a perfect fit for the community. The fact that Jeep and Ram trucks are the primary in our line, in addition to Chrysler and Dodge, I think they fit perfectly into the Mother Lode and foothills.”
70 vehicles have already arrived on site and more are arriving daily.
Vince owns the dealership along with his wife Heather. The longtime Oakdale residents have deep roots in professional rodeo and horse training. To read an earlier story with more details on their background, click here.
They are aiming for an April 1st soft opening.