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Sonora Chamber Of Commerce: Shop Local

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The Sonora Chamber of Commerce is anticipating a busy and healthy Christmas shopping season for local merchants.

Shirley Sarno, Executive Director for the Sonora Chamber of Commerce, was Friday’s KVML “Newsmaker of the Day”.

“I’ve seen a lot of windows already decorated in downtown Sonora” said Sarno. “The Sonora Chamber will award merchants for “best dressed” windows. Shoppers can log onto and vote for their favorite.”

Sarno added, “We encourage local shopping this Christmas and Holiday season. It is a great time of the year to come to downtown Sonora and visit the various shops.”

The Sonora Chamber of Commerce not only concentrates their marketing efforts within the Sonora area but they are also dedicated to raising the awareness of Sonora through tourism, and market the area as a tourism destination.

The Sonora Chamber of Commerce is a membership organization representing the community of Sonora.

The Mission of the Sonora Chamber of Commerce is to develop an economically prosperous business district while maintaining the character and integrity of downtown Sonora, making it the “heartbeat” of the community.

The Chamber is active with many community projects, mixers, events and twice a year publishes a magazine called “Explore Sonora”. In past summers, they also ran the very popular “Music in the Park” series at Courthouse Park. According to Sarno, there may be music events returning next year.

Originally called the “Historic Sonora Chamber of Commerce”, Sarno said that the word “historic” has been confusing to many merchants. Any business within the Sonora city limits is welcome to be a member. That word (historic) is slowly being dropped by the Chamber.

To learn more about the Sonora Chamber of Commerce call (209) 694-4405 or log onto

The “Newsmaker of the Day” is heard every weekday morning on AM 1450 KVML at 6:45, 7:45 and 8:45am.

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