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Corporate Conservation Backing

Sacramento, CA — Several well-known American companies are giving Governor Jerry Brown’s conservation goals the nod.

Brown has asked residents to reduce their water use by 20%.  A business coalition including The Coca-Cola Company and Gap Inc. says it will lobby for policies promoting water efficiency and restrictions on tapping underground wells.  However, at a press conference Thursday, there was no commitment given by the businesses in regards to their own water reduction targets.  The group would only say that they are voluntarily conserving water and taking steps that include detecting leaks in facilities.

The Ceres advocacy group based in Boston is spearheading the effort.  Other members of the coalition include General Mills, Levi Strauss & Co and Symantec.

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