The small town of Biggs has decided not to become the poster town for the milk industry’s “Got Milk?” campaign.
The California Milk Processor Board approached Biggs two weeks ago with offers of cash and fame if it agreed to rename itself Got Milk? and become home to a possible Got Milk? museum.
Biggs, located south of Chico, has since made its own name pretty famous. Word of the proposal leaked to the press, and the town has been flooded with TV trucks and reporters.
But the city council quickly killed the idea. Residents say they’re glad to be getting things back to normal. The milk industry is still holding out for 23 other California towns that also received the offer.