As many of you may be aware, Highway 120 suffered a rock slide inside Yosemite National Park quite close to Yosemite Valley. The good news is that the highway reopened Saturday, March 10, 2012.
During the closure, many visitors were not aware that access too much of the Park from Highway 120 was still available. Since this entrance is the primary entry route for visitors from the San Joaquin Valley, Sacramento and the Bay Area, the Visitors Bureau along with the Yosemite Chamber of Commerce and merchants along Highway 120, went into action to get the message out about what other wonders can be seen at the north end of the park and what’s open and available.
Working together, we’ve created a campaign called the “Secret Yosemite,” emphasizing the many activities and sites available outside Yosemite Valley. Our target audience is mainly repeat visitors who’ve often bypassed these sites and activities because they’re not aware of them.
A series of weekly press releases has been going to media outlets throughout Northern California featuring special deals available along Highway 120, some of the fabulous, often over-looked sites such as the Tuolumne Grove & Rainbow Pool along with the many all-season activities available both inside and outside the park.
Travel writers are also being invited during this period to explore all that Groveland and the northern side of the Park have to offer. We’re also encouraging local residents to take advantage of this situation. The road closure actually means less traffic and less crowding for the wonderful springtime activities and events taking place in the coming weeks.