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More Than Branding For Angels Camp

Angels Camp, CA — Tomorrow, the Angels Camp City Council will vote on adopting the Destination Angels Camp Development Corporation as the City’s Non Profit Economic Development Program.

The Destination Angels Camp group has existed since 2008 when it branded Angels Camp as the “Base Camp of the Sierra” for outdoor recreational activities. The branding development and marketing action plan can be downloaded here.

According to Destination Angels Camp board chair, Anne Forrest, eight of the seventeen recommendations, including redesigning the city logo with a backpacking frog and enabling free WiFi downtown, have been done with no budget. According to Forrest, the committee will need a budget and funding to proceed with other recommendations including sidewalk improvements, more crosswalks, signage, and suggestions about how to attract and improve downtown businesses.

The organization wants to expand its purpose to recruit and retain businesses in downtown Angels Camp and is in the process of gaining full non-profit status as a public and private entity. Forrest says will be a win-win for the City Council, as they will be able to apply for more grants only available to cities that have an economic development plan. Likewise the group will be able to seek more grants and private funding as a non-profit.

Forrest noted that according to the committee bi-laws; at least one city council member or the Mayor, the City Administrator, and the city Planning Director, are required to be a part of the Destination Angels Camp Development Corporation’s board and executive committee.

If the City Council approves the request Forest says, they will submit a strategy for the next five to seven years by April.


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