Mothers Against Drunk Driving hopes to bring awareness to the Latino community, which suffers from a disproportionately high rate of problem drinking and fatal car accidents.
With a new campaign, “Pasa Las Llaves´´ or “Pass the Keys”, the group will promote the designated-driver concept.
The campaign launch comes as statistics released Friday show that crashes involving drunk drivers are up nearly five percent in the state last year. In Los Angeles County, the increase was seven-point-six percent.
Officials acknowledged the campaign will be difficult because efforts to address alcohol problems in that community in the past have sparked concerns about ethnic stereotyping.