Angels Camp, CA — The Calaveras Visitors Bureau has made a move to boost its marketing efforts.
The board of directors voted Tuesday to hire the firm Weidinger Public Relations to put together a comprehensive media communications plan which will include a media kit, an online media room and media tours of Calaveras County.
Executive Director Lisa Reynolds says the move will take the bureau´s marketing efforts to a higher level of marketing the county with heightened media exposure.
Reynolds says it´s a real advantage to work with a firm that has already established relationships with the media.
The Bureau says that the new marketing plan for Calaveras County will be put to use later this month at media events in Las Vegas and San Francisco.