Benefits of Advertising on myMotherLode.com

After more than 50 years in the industry, Clarke Broadcasting Corporation understands how difficult it can be for local businesses to decide how and where to spend their marketing budgets. In a community our size, your return on investment increases when you align your marketing message with local media that provide your potential customers with information important to them.

In the Mother Lode, only Clarke Broadcasting provides breaking local news, local weather, local events, instant school closing information, etc in multiple mediums – KVML / KKBN / KZSQ and myMotherLode.com.

Premium Audience

myMotherLode.com delivers an attractive audience. More than 75% of our unique visitors are from in-market, the majority of the rest coming from the Central Valley and Bay Area. myMotherLode.com puts you in front of these affluent, active consumers who have the desire and means to buy your products and services.

Flexible Programs

Whether your goal is to get visitors to your website, or customers to your store, our marketing experts can help you build a plan tailored to your goals and budget. They can help you take advantage of the power of coordinated marketing in the synergistic media of radio and Internet.

Easy To Do Business With

Need an effective, professional online ad? Our designers have the expertise and experience to build the right ad for the medium and the market. They can help you design and build your web presence. myMotherLode.com is committed to providing you efficient and superior service.

Affordable Advertising

Internet advertising is cost effective and rivals the power of the traditional media. You can have your message seen for as long as a month for the same price as a day’s worth of advertising in other local print media.

The Most Powerful Way to Reach Your Audience

Harris Interactive has shown that the recall of advertising is dramatically enhanced (27% versus 6%) when a mix of Radio and Internet is used compared to stand alone ads on either. They also showed that the daily reach of Internet and Radio is 83% of the 18 – 54 population, similar to the reach for network television and far surpassing local cable TV. Imagine the coordinated marketing power of myMotherLode.com and KVML / KKBN / KZSQ!