Audience

myMotherLode.com is the premier online destination for people who live work and play in the Mother Lode region of California.  We attract a growing regional audience of educated and affluent consumers who use the Internet  for communication, research and shopping. myMotherLode.com reaches some 100,000+ of these customers every month.

myMotherLode.com is the #1 online source for local information in the Gold Country. More than 37% of those surveyed visit myMotherLode.com at least every day, and another 32% reported visiting several times per day. The average visitor stays more than 10 minutes per session. myMotherLode.com’s visitors generate more than 1,800,000+ page views every month. The majority of these users also report listening to KKBN, KZSQ and KVML as their primary radio stations.

In a recent survey, our users indicated the following:

Site Visitors
Gender Male
Female
40%
60%
Age 17 – 30
31 – 45
46 – 64
14.6%
28.7%
49.2%
Education High School Graduate
Some college, college graduate or more.
24.5%
74.1%
Household Income $20,000 – $35,000
$35,001 – $50,000
$50,001 – $75,000
Greater than $75,000
18.1%
21.6%
23.5%
29.3%