Audience
myMotherLode.com is the premier online destination for people who live work and play in the Mother Lode region of California. We attract a growing regional audience of educated and affluent consumers who use the Internet for communication, research and shopping. myMotherLode.com reaches some 100,000+ of these customers every month.
myMotherLode.com is the #1 online source for local information in the Gold Country. More than 37% of those surveyed visit myMotherLode.com at least every day, and another 32% reported visiting several times per day. The average visitor stays more than 10 minutes per session. myMotherLode.com’s visitors generate more than 2,000,000+ page views every month. The majority of these users also report listening to KKBN, KZSQ and KVML as their primary radio stations.
In a recent survey, our users indicated the following:
| Site Visitors | ||
|---|---|---|
| Gender | Male Female |
40% 60% |
| Age | 17 – 30 31 – 45 46 – 64 |
14.6% 28.7% 49.2% |
| Education | High School Graduate Some college, college graduate or more. |
24.5% 74.1% |
| Household Income | $20,000 – $35,000 $35,001 – $50,000 $50,001 – $75,000 Greater than $75,000 |
18.1% 21.6% 23.5% 29.3% |