More Advertising Opportunities

Page Peel Ads

A Page Peel Ad is a new technology that provides a different and innovative method to advertise. A page peel appears in the top right hand corner of myMotherLode.com and when the mouse moves over the tab, the page peel opens smoothly to reveal the ad within. The Page Peel tab will always tease the offer before the peeling interaction occurs.

myMotherLode.com Page Peel Advertising

Why use a Page Peel Ad?

This unique method of advertising has unique advantages:

  • It is non intrusive to the web user. (you don’t have to click “close” to remove it from your vision)
  • It is a new ad format arousing user interest resulting in better response rates.
  • Exclusive, one-of-a-kind ad placement during your campaign
  • For the curious, the Page Peel is irresistible
  • Page Peel movement is impossible to ignore

Client benefits:

  • Exclusivity during the campaign
  • One-of-a-kind positioning
  • Heavy exposure during a “burst” period
  • Incredibly effective at attracting the consumers attention
  • High Peel and Click through rates

Client targets:

  • Highlight special discount offers and coupons
  • Product roll-outs
  • Grand openings
  • Relaying important news or events
  • HR recruiting

Section Sponsorships

Occupy the premier position in a section called the “Gateway”. Gateway ads are display ads placed just above the content in a section or article, thus providing maximum attention. Price varies per section. Some of these sponsorships come with radio tags.*

The following sections can be sponsored:

Real Estate Section

Be seen in the region’s most comprehensive real estate site. myMotherLode.com’s real estate section includes thousands of articles, tools, calculators and other resources that generate tens of thousands of page views by consumers looking to buy, sell, finance, and improve their homes.
Display ads are run of section and impressions are shared equally by advertisers in a given ad zone. Leaderboard, Skyscraper and Tile ads are available, with a maximum of four campaigns running in each ad zone in order to maximize effectiveness.

Keywords

Own a keyword on myMotherlode.com! We have several methods for visitors to navigate our extensive web site. One of the fastest ways to find what you want on the portal is to use the keyword search box. For example, type in “movies” and be whisked to the movie show times.

Advertisers can “own” a keyword on the portal. When a visitor types your keyword into the prominent keyword search box, they will be taken automatically to your very own micro-site on the portal. A micro-site is a mini website designed for a very narrow purpose, such as providing a landing page for a specific offer. These keywords may be purchased with selected radio campaigns.

For example, the on-air personalities would deliver liners by saying something like “ABC Home Loans can help you take advantage of the lowest mortgage rates in a half century. Go to myMotherlode.com, keyword ‘refi’ for more details.”

Coupons

Provide special offers to our savvy buyers via our unique coupon system. Studies by Burst Media have shown nearly 70% of those surveyed would print and redeem an Internet coupon for a product they would be interested in purchasing. Click here to check out our local coupons.

Classifieds

Post listings for jobs, real estate, cars, or any other type of product or service in front of tens of thousands of active classified ad users. View Classifieds

Yellow Pages

List your business for free. Or take a few minutes to enhance your listing by adding links to your website, photos, logos, a 3000 character description, email address and more for a nominal fee. Sample enhanced ad

Micro-sites

Micro-sites are mini-websites that can be used as landing pages for customers who don’t yet have a website of their own.  They provide all of the pertinent data a buyer might need such as, a photo or two, description of services, contact information etc.  Micro-sites also can also have coupons embedded in them.